PILLLAR x KEY CONSERVATION
Skateboard Deck Design | Conservation Collab | Product Launch Support
When sustainability meets street culture, the message hits harder. This project was a collaboration between Key Conservation, a platform empowering global conservation efforts, and PILLLAR, a purpose-driven skate brand that plants a tree with every deck sold. We designed a custom skateboard deck to support the release of Key’s app, merging activism and art to inspire everyday impact.
One board = one tree = 48 pounds of carbon removed annually. It's proof that good design can drive real change, on and off the pavement.
Malorie Musulin | Key Conservation
"We chose to work with Gray Area because it was important for our organization to be represented by an artist who not only understands our mission but shares our values—and their love for nature was right in sync with ours. The skateboard design they created for our KeyXPillar collaboration was a huge success, helping us reach a new demographic and showing that anyone—regardless of profession, age, or background—can play a role in species protection. Gray Area led our design meetings with such ease and intention, making us feel heard while seamlessly gathering the inspiration they needed to deliver an incredible final product. 17/10—highly recommend."
